In relation to other providers, that of course does not sound like very much. As part of a photo editing, graphics and publishing package these tools are like a breath of fresh air in the graphic design industry. According to company sources, currently more than 6 million users worldwide use at least one of the software products provided. Nottingham (UK)-based Serif’s Affinity Designer even won the 2015 Apple Design Award and Affinity Photo won the Best Mac App award. Its objective has been to supply products that are inexpensive and at the same time feature a wide range of functions to meet professional requirements.

Serif was established in 1987 and since then has always sought to provide alternatives to existing design and publishing programs. So that is reason enough to profile a provider (a not entirely unknown quantity in professional circles since 2014) offering two low-priced programs. In our modern age of cloud services and subscriptions, software versions that you can buy have to some extent taken a back seat. It’s the same story with professional and semi-professional photo editing, where the market is dominated by the same well-known top dogs. The DTP software provider pool has always been teeming with plenty of big fish and some rather more unknown or neglected applications in the era of Adobe dominance. What exactly can these very recently launched tools do and what are their strengths?īe it on their PCs at home, at vocational school and college or in the companies where they work, many users have only got one, maybe two or three graphic design and photo editing software tools on their radar. Affinity Designer and Photo are inexpensive photo editing tools that can be used in the printing and publishing sector and they represent an alternative to Adobe.

Serif labs affinity photo